whacked’s Insights & Data Analytics

Role

Data Analyst

Background

As whacked started implementing new strategies and program, we have to do data analysis to ensure continuous improvement. I develop several dashboards that provide insights into profile and content performance, as well as tracking the effectiveness of our Account-Based Marketing (ABM) programs.

To further leverage our data capabilities, I use web scraping to gather data from over 30,000 posts of the top-performing LinkedIn profiles. This initiative helped us understand and adopt best practices from industry leaders.

The insights gained from both internal and external data sources led to the formation of the Insights Team, which I lead. Our team focuses on integrating personal data analysis with lessons learned from top LinkedIn profiles to enhance our marketing strategies. These insights are disseminated within whacked and we then turn these insights into case studies to help our demand generation efforts in establishing our authority.

Profile Performance Dashboard

This dashboard analyzes individual and corporate LinkedIn profile performance, tracking metrics like follower growth and content reach.

Content Performance Dashboard

To evaluate the effectiveness of our contents, I created Content Performance dashboard to measure key performance indicators such as views, likes, comments, and shares. The insights guide our content creation teams in fine-tuning our content strategy to increase engagement and reach.

Engagers Dashboard

This dashboard tracks engagement, providing a detailed look at who is interacting with our content, what industry they came from and what content that resonates mostly with them. It also helps the ABM team to identify and prioritize potential leads based on engagement levels.

External Insights

To gain a deeper understanding of effective strategies within our industry, I undertook a comprehensive analysis by scraping over 30,000 posts from the top LinkedIn profiles. This frees up 100+ hours of manual hours to get this data. After analyzing these profiles and their content strategies, I compiled the data into actionable insights.

The implementation of this research and analysis led to the creation of the Insights Team. This new team is created to merge internal and external insights. The Insights Team role is to continuously refine our strategies based on both our internal performance metrics and external actions.

We then transformed the gathered insights into contents for our demand generation efforts. Here’s how we utilized these insights:

• Content Development: We created targeted content that mirrored the successful elements found in our data analysis, such content formats and engagement tactics.
• Strategic Outreach: Inspired by the high-performing profiles, we tailored our messaging and interaction strategies to better engage with our audience and increase our reach.
• Educational Materials: Developed case studies that highlighted key findings from our analysis.

The insights also enabled efficient competitor research and content repurposing for the team, ensuring that there’s less workload for the team in creating the decks and contents.