I'm a performance marketer and writer based in Malaysia. I currently work as a Performance Specialist at Gravitas, and previously as a Senior Social Sales & Data Analyst at Whacked.
Outside of work, I write at Notakaki, mostly trying to understand life, one idea at a time.
Experience
Over the past years, I've worked at companies that challenged my thinking and pushed me to solve complex problems in marketing and strategy. Each experience has shaped how I approach growth and efficiency.
Here I develop and manage ad strategies, conduct market research and find bottlenecks. I've worked with clients such as Level Infinite, Changemakers, CIMB, Ekuinas, Mr. DIY, Nature's Wonders, 7Days, Shiseido & Schwarzkopf.
At whacked, I implemented Demand Generation and Account-Based Marketing (ABM) go-to-market strategy. I also worked on analytics and automation, helping streamline processes and improve decision-making.
Projects
Beyond my full-time work, I run Notakaki, a platform where I collect mental models and distill them into simple, actionable insights in the form of articles and writings. The goal? To make complex ideas easy to understand and help myself and others make better decisions.
Writing
Notes, essays, and half-finished thoughts from Notakaki and beyond.
Contact
If you're building something or just want to talk, reach out.
