Profile

hey, I'm Shazan 👋

I'm a strategist, marketer, and builder based in Malaysia. I currently work as a Strategist at Gravitas Digital, where I conduct market research, craft marketing strategies, and optimize ad performance to help brands grow.

Over the past years, I've worked at companies that challenged my thinking and pushed me to solve complex problems in marketing and strategy. Each experience has shaped how I approach growth and efficiency.

Strategist

Gravitas | October 2024 - Present

Here I develop and manage ad strategies, conduct market research and find bottlenecks. I've worked with clients such as Level Infinite, Changemakers, Ekuinas, Mr. DIY, Nature's Wonders, 7Days, Shiseido & Schwarzkopf

Senior Social Sales Executive & Data Analyst

whacked | Oct 2021 - Aug 2023

At whacked, I implemented Demand Generation and Account-Based Marketing (ABM) go-to-market strategy. I also worked on analytics and automation, helping streamline processes and improve decision-making.

See my portfolio

Notakaki

Beyond my full-time work, I run Notakaki, a platform where I collect mental models and distill them into simple, actionable insights in the form of articles and writings. The goal? To make complex ideas easy to understand and help myself and others make better decisions.

Looking to connect? Reach out to me here >>